The government has banned the use of the Prime Minister's image, including 3D or any other form, on banners, festoons, and billboards prepared for any government programme. The directive was issued in a circular by the Cabinet Division's General Branch today. The circular emphasized that priority should be given to presenting necessary and relevant information about the programme in a balanced manner while preparing these materials. It also stated that the publicity materials should clearly reflect the objectives, message, and subject matter of the programme.
Immediate Implementation
The directive will come into effect immediately, according to the circular. This decision follows an observation made by Prime Minister Tarique Rahman this morning. While traveling from his Gulshan residence to the Secretariat, the Prime Minister noticed banners and festoons featuring his photograph displayed along the route in connection with a program organized by a ministry.
Prime Minister's Directive
Upon arriving at his office at the Secretariat, the Prime Minister summoned the Cabinet Secretary and instructed him to issue the directive. The circular now mandates that all future banners, festoons, and billboards for government programmes should focus on the programme's information rather than the Prime Minister's image.
Significance and Implications
This move is significant as it shifts the focus from the individual to the programme itself. It ensures that the message and objectives of the government initiatives are clearly communicated to the public. This change may also influence how future government events and programmes are publicized, emphasizing content over personality.
What Happens Next
Government agencies and ministries will need to adjust their publicity strategies to comply with the new directive. This may involve redesigning banners and billboards to ensure they meet the new guidelines. The public can expect to see a greater emphasis on programme details in future government-related publicity materials.
