Jerseys have become more than just a symbol of support; they are now a fashion trend. Football fans in Bangladesh, especially during the World Cup, show their love for their favorite teams by wearing jerseys. Despite Bangladesh never qualifying for the World Cup, fans support heavyweight teams and wear their jerseys to express their love. Jerseys not only double the excitement of the World Cup but also create a spiritual connection with the team. Wearing a favorite team's jersey and watching the game together creates a unique atmosphere.
Teams aim to create an identity through their jerseys. Brazil's yellow and Argentina's sky-blue jerseys are instantly recognizable. Lesser-known teams like Mexico, Curacao, and Norway use jersey designs to establish their identity. Fashion brands like Adidas, Nike, and Puma play a significant role in this trend. During major events like the World Cup, these brands are responsible for creating jerseys. Teams have the final say in choosing their jerseys.
The demand for jerseys increases manifold during the World Cup. They are sold throughout the year. The fashion trend of jerseys is due to their unique design and comfort. Jerseys are made from a blend of wool, cotton, and polyester, making them lightweight and comfortable. They also have better ventilation, making them ideal for hot weather. Jerseys do not lose their appeal over time; instead, they become more cherished.
The jersey market in Dhaka and other parts of Bangladesh is vast. Jerseys are sold in small roadside shops, large stores, and online. Jerseys can be broadly categorized into three types: supporter jerseys, player jerseys, and replica jerseys. Supporter jerseys are designed for general fans, with a loose fit and embroidered logos. They are priced between 700 and 900 Taka. Player jerseys are lightweight, slim-fit, and have micro-ventilation. They are priced between 1000 and 1200 Taka. Replica jerseys are cheaper, priced between 100 and 500 Taka, and are often sold in Gulistan and New Market.
