FIFA president Gianni Infantino emphasized that the proposed launch of a private subsidiary to harness the commercial benefits of the World Cup is 'an opportunity but not an obligation'. This statement comes amid global disbelief and outrage following the revelation of the proposal to sell stakes in FIFA's major competitions.
Proposal Details and Rationale
Infantino defended the idea, asserting that too little of football's commercial value currently reaches the parts of the game that need it most. He introduced the concept of FIFA Forward Enterprise (FFE), describing it as a proposal and an offer rather than a mandate. The FFE is part of a democratic consultation process and is subject to a vote by FIFA's 211 member associations and approval by the FIFA council.
The primary goal of the proposal, according to Infantino, is to unlock 'previously uncaptured commercial value'. This would require additional expertise and insight, distinct from the governing and developing aspects of the sport. The subsidiary would commercialize and organize all FIFA-owned competitions, along with sponsorship, broadcast, licensing, and new ventures, ultimately benefiting FIFA's member associations.
Impact on the Game and Fans
Infantino assured that the game itself would not change and that fans would ultimately be happier. He believes that fans worldwide would gain significantly from this 'game-changing potential', as it would transform football in their respective countries. The proposal aims to enhance the development of the sport globally while ensuring that commercial activities remain separate from governance.
