The Tokyo government's AI-powered dating app, TOKYO Enmusubi, has led to 265 marriages since its launch in 2024. The app was introduced to address Japan's low birth rate by encouraging matchmaking among those genuinely interested in marriage. As of June 30, the app boasts 16,000 registered members, down from 36,000 applicants, and 760 couples in serious relationships. Users must prove they are legally single and pass an online interview to join.
Combating Low Birth Rates
Japan's birth rate has been on a steady decline, hitting a record low of 671,236 births in 2025. The fertility rate edged down to 1.14, while deaths more than doubled that number at 1.6 million. Despite the overall decline, the number of marriages has slightly increased, reflecting a complex demographic challenge. The government hopes that initiatives like TOKYO Enmusubi can help reverse this trend by facilitating more marriages.
Success Stories and Future Prospects
One success story comes from a user known only as "Turtle," who joined the app as a last resort. She met her current husband through the app and got engaged by the end of the year. With 760 couples currently in serious relationships, the app shows promise in its mission to boost Japan's marriage and birth rates. The Tokyo government continues to monitor its impact and may expand or adjust the program based on its success.
