The low-budget horror film 'Obsession' has achieved remarkable global success, earning over 2400 crores worldwide. With a budget of approximately 9 to 10 crores, the film has surpassed expectations and set new records in the box office. Its success has made it the highest-grossing film in the history of its production company, Focus Features.
Released on May 15 in the United States, 'Obsession' has continued to surprise audiences and critics alike. In North America alone, the film has earned nearly 161 million dollars. Notably, it lost only 7% of its earnings in its fourth weekend, a rare feat for a horror film.
Previously, the record was held by the 1999 cult classic 'The Blair Witch Project,' which lost 9% of its earnings in its fourth weekend. 'Obsession' is also the first film since 'E.T. The Extra-Terrestrial' in 1982 to see an increase in earnings in its second and third weeks compared to its first week.
The film's director, Cary Barker, was previously known for his work on YouTube and short films. His first major film, 'Milk and Serial,' had a budget of just 800 dollars and went viral on YouTube, showcasing his unique talent for creating suspense and horror with limited resources.
'Obsession' premiered at the Midnight Madness section of the Toronto International Film Festival, where it received positive feedback from audiences and critics. Focus Features acquired the film's rights and released it in May, where it earned approximately seven million dollars on its opening day. The film has since gained popularity among young audiences aged 18 to 34.
The story of 'Obsession' centers around Bear, a lonely employee at a music store who falls in love with his friend Nikki. Using a mysterious supernatural toy, he attempts to make Nikki fall in love with him, leading to a terrifying turn of events. The film explores themes of love, obsession, and control, sparking widespread discussion among viewers.
In India, 'Obsession' has also performed exceptionally well. Released on May 29, the film quickly gained popularity through word-of-mouth, earning nearly 47 crores within 13 days of its release. Experts attribute this success to the film's compelling story, production style, and positive audience reception, despite the absence of major stars.
