# FIFA Halts Private Investment Plan for World Cup Due to Global Opposition

*FIFA president Gianni Infantino has scrapped a proposal to allow private investment in the World Cup following strong opposition from football officials worldwide.*

August 1, 2026 · Sports

FIFA president Gianni Infantino has scrapped a proposal to allow private investment in the World Cup following strong opposition from football officials worldwide. The plan, which aimed to raise up to $4.2 billion, was intended to provide significant funding to FIFA's member associations. However, it faced immediate condemnation from major football confederations, including UEFA, AFC, and CONCACAF, who threatened boycotts and highlighted the World Cup's non-commercial nature. Infantino stated that the project's divisive nature made it no longer viable. He now aims to restore harmony within the football community.

## Background and Opposition

FIFA had proposed creating a commercial subsidiary, the FIFA Forward Enterprise (FFE), to manage events like the World Cup and Club World Cup. The plan involved private investors taking a stake in the FFE, which FIFA valued at $20 billion. This proposal promised each of FIFA's 211 member associations a one-off payment of $20 million and increased funding allocations. However, the idea of private investment in the World Cup was met with fierce resistance. UEFA declared that none of its national teams would participate in any FIFA competition as long as the proposal remained alive. The Asian Football Confederation (AFC) and North American and Caribbean federation (CONCACAF) also condemned the move.

## Infantino's Response and Future Plans

In response to the backlash, Infantino announced the proposal's cancellation. He emphasized FIFA's commitment to uniting and improving the game. Infantino plans to focus on restoring harmony within the football community and continuing to grow the sport, particularly in regions that need support. The resignation of senior advisor Carlos Cordeiro, who called the proposal 'a bad deal for FIFA's member associations,' added pressure on Infantino. Despite external criticism, including from UK Prime Minister Andy Burnham, Infantino remains determined to move forward with a unified approach.

## Sources

- BSS

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Source: https://pulsetoday.com.bd/en/sports/fifa-scraps-private-investment-plan-after-backlash