# Coca-Cola Bangladesh Extends Partnership with Bangladesh Cricket Board for Two More Years

*Coca-Cola Bangladesh and the Bangladesh Cricket Board (BCB) have announced the renewal of their partnership for two more years.*

June 28, 2026 · Sports

## At a glance

- Coca-Cola Bangladesh renews partnership with BCB for two years.
- Coca-Cola remains the Official Beverage and Drinking Partner of Bangladesh cricket.
- Partnership aims to support cricket growth and enhance fan experiences.

Coca-Cola Bangladesh and the Bangladesh Cricket Board (BCB) have announced the renewal of their partnership, reaffirming their shared commitment to supporting cricket and strengthening fan engagement across the country. The agreement was signed at the Sher-e-Bangla National Cricket Stadium in the presence of senior representatives from both organizations.

## Continued Support for Cricket

Through this renewed collaboration, Coca-Cola Bangladesh extends its partnership for two years as the Official Beverage and Drinking Partner of Bangladesh cricket. This reinforces its long-standing association with one of the nation's most popular sports. As the official Beverage Partner, Coca-Cola will provide refreshment support to players, staff, and fans during all matches and events.

## Enhancing Fan Experience

The partnership aims to support the continued growth and development of cricket in Bangladesh while creating meaningful experiences for fans across the country. Previously, in 2024, Coca-Cola had extended its support to the entire cricket ecosystem by becoming the Official Beverage Partner for all formats and categories, including the Men's Team, Women's Team, and U-19 teams, for two years, which ended earlier this year.

## Statements from Key Figures

Moin Ullah Chowdhury, Managing Director of Coca-Cola Bangladesh, said, 'Cricket has a unique ability to bring people together and inspire communities across Bangladesh. We are delighted to renew our partnership with the Bangladesh Cricket Board and continue supporting the sport that millions of Bangladeshis passionately follow and celebrate.'

Masuduzzaman, Chairman, Marketing & Commercial, BCB, also spoke on the occasion, saying: 'We are pleased to welcome Coca-Cola Bangladesh back as a partner. Their continued support will help us further strengthen fan engagement initiatives and contribute to the continued advancement of cricket in Bangladesh.'

## Shared Vision for Growth

The renewed two-year partnership underscores the shared vision of Coca-Cola Bangladesh and the Bangladesh Cricket Board to contribute to the growth of cricket while creating memorable experiences for fans nationwide. Momshad Ali Khan, Country Head and Director of Public Affairs, Communications and Sustainability for Coca-Cola Bangladesh Limited, and Asif Rabbani, Chairman, Media & Communication and Vice Chairman, Marketing & Commercial of BCB, were also present at the signing ceremony.

## Sources

- BSS

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Source: https://pulsetoday.com.bd/en/sports/coca-cola-bangladesh-extends-partnership-with-bcb