# Callaway and PGA Tour End Partnership with Golf Media Firm Due to Controversial Ad

*Golf equipment giant Callaway and the PGA Tour have severed ties with Good Good Golf following widespread outrage over a violent advertisement.*

August 28, 2026 · Sports

## At a glance

- Callaway and PGA Tour sever ties with Good Good Golf over violent ad.
- Ad showed male golfer shoving woman, sparking widespread outrage.
- Callaway commits $1 million to organizations preventing violence against women.

Golf equipment giant Callaway and the PGA Tour have severed ties with Good Good Golf following widespread outrage over a violent advertisement. The controversial ad, which depicted a male golfer shoving a woman to the ground, led to a significant backlash and calls for a boycott of Callaway products. Callaway has ended its relationship with Good Good and committed $1 million to organizations working to prevent violence against women. The PGA Tour announced that Good Good would no longer serve as the title sponsor for an upcoming tournament in Texas.

## Callaway's Response

Callaway issued a statement expressing deep regret over the hurt and disappointment caused by the video. The company emphasized that violence against women is unacceptable and should never be trivialized or used as entertainment. Callaway has taken internal corrective actions and pledged financial support to organizations combating violence against women.

## PGA Tour's Decision

The PGA Tour announced that Good Good Golf would step away as the title sponsor for the event in Austin, Texas. The tournament will proceed as scheduled, with new sponsorship arrangements to be announced later. PGA Tour chief executive Brian Rolapp expressed dismay over the advert and criticized Good Good's initial handling of the controversy.

## Good Good's Apology

Good Good Golf, known for its successful YouTube channel aimed at a younger audience, apologized for the controversial advert. The company acknowledged that the video depicted actions not aligned with its values and announced its decision to step away from the PGA Tour event.

## Background and Context

Good Good Golf is a media firm that focuses on engaging a younger demographic in the sport of golf through its popular YouTube channel. The controversial ad featuring Garrett Clark and Epson Tour professional player Alexis Miestowski sparked immediate backlash, highlighting the sensitivity around depictions of violence against women in media. The incident underscores the importance of responsible advertising and the potential consequences of insensitive content.

## Sources

- BSS

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Source: https://pulsetoday.com.bd/en/sports/callaway-pga-tour-cut-ties-golf-media-firm-violent-ad